OgilvyBeijingSINA.comJanuary16,2003*GoodAfternoonandthankyouuAgendaMediaCompetitiveSceneSina.comInsights&PositioningMarketingApproachOurApproach*InternetEstimatedno.ofInternetUsersinChina35%79%91%123%Source:CNNIC(Jan2000)*InternetUsers-GeographicalDistributionSource:CNNIC(Jan2000)%InternetUsers-SexS