Crest10thAnniversaryPRCampaignProposalPreparedbyWeberShandwickBeijingThebriefObjectivesStrategiesTargetAudiencesThemeKeyMessagesProgramOutlineProgramsBudgetPreparedbyWeberShandwickBeijingIndexBriefBrandarchitecturewillbeintroducedinJuly,andcrestcounterwillbereorganizedaccordingtothebrandarchitecture