PEDIGREEPUPPYCAMPAIGN201830DEC2016AgendaTheContext&BrandTheambitionArecapofFeedTheGoodBigIdeaEvolutionPuppyCampaignWhyiscalorieconversionimportantforpuppyPuppyinsight+strategyCreativeIdeaTHEAMBITIONAccelerateCaloriesConversioninChinaOTHERDOGOWNERSThesupportsystemtheyreachouttoforexperienceandconnect