第六講公眾策略主講人﹕姚惠忠公關的功能Publicrelationsmakesanorganizationmoreeffective,therefore,whenitidentifiesthemoststrategicpublicsaspartofstrategicmanagementprocessesandconductscommunicationprogramstodevelopandmaintaineffectivelong-termrelationshipsbetweenmanagementandthosepublics.策略性公關Strategicpublicrelationscon