2016DarlieTeaCareDigitalCampaignPlanJuly2016BriefRecapDarlieTeacare/2CommunicationObjectiveforDigitalCampaignDeliverthemessagethatTCisthenaturalwayfororalhealthsolution.BuildassociationbetweenTeaCareandTeaPolyphenol.ToneandMannerTodeliverthetoneofbeingNatural/HealthyandPremium.OtherRequirementBuildl