SIEMENSCOMPETITORREVIEWQ42016January,2017AGENDAReviewScopeSummary&ImplicationBrandLevelRecapBrand/ProductPortfoliocampaignsRefrigeratorCampaignsWashingMachineCampaignsCookingAppliancesCampaignsREVIEWSCOPEPrefaceMediaATLTVC,Print,OOHBTLIn-storeactivation,eventOnlineDigital(OTV,onlineactivation,social