2016DarlieTeaCareDigitalCampaignPlanBriefRecapDarlieTeacare/CommunicationObjectiveforDigitalCampaignDeliverthemessagethatTCisthenaturalwayfororalhealthsolution.BuildassociationbetweenTeaCareandTeaPolyphenol.ToneandMannerTodeliverthetoneofbeingNatural/HealthyandPremium.OtherRequirementBuildlinkwith“茶