ChevronSCRMProjectProposal-arvatoMayIndex01CompanyIntroductionarvatosystem02OverallProjectDesignWeChat,SCRM,CustomerLoyalty04CaseStudyWeChat,CRMExperience03ProjectImplementationPlanProjectstaffintroductionCompanyIntroductionBertelsmannataGlanceRevenueOperatingEBITDAEmployees€16.4billion€2.3billion11