201701PROJECTANALYSIS02PROJECTANALYSIS03PROJECTANALYSIS04PROJECTANALYSIS05PROJECTANALYSIS06PROJECTANALYSISPARTONE2017PROJECTBACKGROUNDTOPICBOX——————PARTTWOSTEP1STEP2STEP3OBJECTIVESPROJECTTOPICBOXLIVINGTHINGSSURPRISEOBJECTIVESPROJECTPROMOTIONPERIODROADSHOWPERIOD50PropagandaisexpectedtocoverBeijing,at