2016DarlieTeaCareDigitalCampaignPlanJuly2016BriefRecapDarlieTeacare/CommunicationObjectiveforDigitalCampaignDeliverthemessagethatTCisthenaturalwayfororalhealthsolution.BuildassociationbetweenTeaCareandTeaPolyphenol.ToneandMannerTodeliverthetoneofbeingNatural/HealthyandPremium.OtherRequirementBuildli