Index1Objectives2Design543TechnicalOverview6TimelineandBudgetTeamandToolsAboutUs1.Objectives2.Design3.TechnicalOverview4.TeamandTools5.AboutUs6.TimelineandBudgetOBJECTIVESTheintimacyofthiscampaignwentfromthefuninvitationstotheWeChatchatbotexperience!brilliantlymanagedbyITC,righttoourlaunchingeventfo