ChinaMediaBuyProposalJan.2015Content?Competitorsandconsumersanalysis?Objectiveandstrategy?Contentideaandutilization?Budgetallocation2CompetitorandConsumerAnalysis3ChinaParfumsCategoryOverview?Totalcategoriesofparfumsmonitored-26%YOYdecrementDiorandChaneltakenmarketleadershipwithtotalshareover70%?Far