2016芬必得400全新上市互动传播方案-奥美-43P

FENBID400MG2016DIGITALCONNECTIONPLANBriefRecapBIZOBJECTIVEConvertusersfromotherOralWMOTCbrands.COMM.OBJECTIVEDriveAwarenessandTrialamongexistingpainkillerusers,includingcompetitiveusersandFenbid300lapsedusersBARRIER“IamnotawareofFenbid400anddon’tknowwhyithasmoresuperiorefficacy”KEYMESSAGE新上市，止痛更强效Co