AnantaraDigitaMarketingStrategy_Osens_11

Let’s?begin??—The?Digital?Marke4ng?Strategy?For?AnantaraContents??Osens??Insight??Big????Ideas??01??02??03??Digital??Creativities??OSens?Insight?PART1?Key?findings:?·?Digital?marke-ng?is?essen-al?to?Hotels·?Guest?experience,?including?one’s?own?and?others’,?is?1st?influen-al?factor?in?hotel?selec-on