Budweiser2015ChristmasCampaignChristmasTreeProposalUpdatedonNov.4th,2015目录CONTENTSUMMARY项目概述CAMPAIGNSTRUCTURE活动架构DESIGN&EXECUTION设计与执行APPENDIX附录目录CONTENTSUMMARY项目概述CAMPAIGNSTRUCTURE活动架构DESIGN&EXECUTION设计与执行APPENDIX附录SUMMARYBEFORECHRISTMAS圣诞前期预热CHRISTMASEVE平安夜DEC12/11-12/23DEC12/24-12/25项目概述DEC12/25-