DOLE/TROPICANA/AQUAFINAKEYVISUALandTAGLINEDENTSUSHANGHAI2016.11.03AGENDA:1.DOLE(Strategy,Creative,IMC)2.Tropicana(Creative,IMC)3.Aquafina(Strategy,Creative)StrategyCreativeObjective:?-Leveragingtheincreasinghealthconscious-nesswiththeclaim“DelightinNaturalGoodness”?-Pushpeopletoswitchbrandsfromnon-1