Y2014MBAftersalesServiceAppIBoardOgilvy&MatherAdvertisingDecember2014PresentationtitleinCorpoSRegular9pt|Department|Date*Background&ObjectivesEnhancetheconsumerexperienceandsatisfactionOptimizearchitecturetopresentmorecontentEnhancetheconsumerstickinessandloyaltyDrivetheconsumptionofaftersalesservic