**?AICI2002**冰柜市场环境合资品牌国产品牌商用家用三洋通用三洋海尔海尔澳柯玛科龙新飞*Whatdowemeanbythat?Whatdowewanttoachieve?Howdowereachthere?Guidedbyoursixpillars:Heritage-Adsweredifferent,notjustinhowtheylookedorread.Therewaswitandcraft.Theyappealedtopeople’sintelligenceandsenseofhumorcanbepowerful.‘CreativeRevolution’beginswithus