SONY19February2003THEAGENDARecapoftheBriefAndrewLeeConsumerInsightsMr.KongBrandingStrategyNaveenRaoCreativeConceptsSamChungEvents&MediaEllaPoonConclusionAndrewLeeTHEBRIEFTostrengthenCyber-shotsubbrandimageinChinamarketToincreaseCyber-shotawarenessAGENCYVIEWPOINTThebrandimageofCyber-shotneedstoencaps