IMPROVINGTHEEFFECTIVENESS&EFFICIENCYOFMARKETERS&THEIRAGENCIES12017ChinaMediaInflationTrendReport2017年中国媒体价格增长趋势报告Nov2016IMPROVINGTHEEFFECTIVENESS&EFFICIENCYOFMARKETERS&THEIRAGENCIESBackground背景?ThisisthesixthannualeditionoftheR3ChinaMediaInflationReportcoveringactualinflationforY2016andinflationfore