xCNYCAMPAIGNPRHIGHLIGHTS1.FULLYUTILIZEEIMPOWERTOKICK-OFFDOUYINCELEBVIDEOVIEWSHIP:15MCELEBWEIBOIMPRESSION:68MTOTALSOCIALENGAGEMENT:1.3M(WeiboTotalEngagement:0.3M;DouyinVideoTotalEngagement:1M)2.CREATEHOTSOCIALTOPICBYSTRONGSOCIALIPANDCELEBDURINGVALENTINES’DAYPERIODTONGDAOVIDEOVIEWSHIP:5MTONGDAO&CELEBW