CHINAANDFOOTBALLWORLDSPORT’SNEWESTSUPERPOWER2016NIELSENSPORTSREPORTCHINAANDFOOTBALLCopyright?2016TheNielsenCompany23ThegrowthofChinaintermsofitsinfluenceontheglobalsportsbusinessisnosecret.BeitinvestorsfromChinaacquiringandinvestinginsportspropertiesacrossEurope,internationalleaguesandteamslookingto