BITS&BYTESTheshiftofFMCGtoe-commerceAnOC&CInsightBits&Bytes01TheChinesefastmovingconsumergoodsonlinemarketisworthmorethan$25.3bntoday,farsurpassinganyothercountryintheworld.Chinahasalwaysbeenthewinnerinthee-commercespace—ontheannualSingle’sDayeventin2015,AlibabaalonesoldalmostdoubleofCyberMonday,Bla