1STATEOFPERFORMANCEMARKETING2017www.adroll.comCONTENTS2468101214161820EXECUTIVESUMMARYPROGRAMMATICADVERTISINGRETARGETINGMOBILEMARKETINGEMAILMARKETINGATTRIBUTIONFULL-FUNNELPERFORMANCEMARKETINGTRENDSACROSSEUROPECREDITSAPPENDIX:METHODOLOGYwww.adroll.com3STATEOFPERFORMANCEMARKETING2017IntroductionInprev