AppInstallMarketingSurveyResultsQ32016TheSemi-AnnualAdColonyAppInstallSurvey2Insights,benchmarksandtrendsfromthetop100grossingappdevelopers#66thIterationOver3Years130DetailedQuestions65%SurveyResponseRate62%MobileGameDevelopers38%Non-GameAppDevelopers?(e.g.entertainment,music,news)$1M+TotalMonthlyAp