TheInternetofThingsIABKristinaSruoginis,ResearchDirectorKristina@IAB.netMaru/MatchboxRhiannonShane,VPMedia&EntertainmentRhiannon.Shane@marumatchbox.comDecember2016IntroandObjectives2TheIABcommissionedMaru/MatchboxtoconductaconsumerstudytogainvisibilityintoconsumeradoptionofConnectedDevicesandtheInte