植朴磨坊事件营销briefJul.4th,2016AboutSilk(ZPMF)brandSilkZPMFbrandpositioningConsumerTargetTo:ProgressiveHealthSeekers(Primarilymomslookingforbetternutritionforselfandfamily;proactiveabouthealth;educatedandhighlyattunedtofoodchoices;mavenwithsocialinfluence)EquityStatementSilkZPMFisthebrandofall-natural,pla