Copyright?2011DENTSUInc.Allrightsreserved.Copyright?2011DENTSUInc.Allrightsreserved.市场洞察总结一变:拥抱新一代消费者二变:“快时尚”精神三变:融入互联网把握消费升级变化,趋势而变……*Copyright?2011DENTSUInc.Allrightsreserved.拥抱主流人群,打造价值标杆第二部分:品牌定位战略Copyright?2011DENTSUInc.Allrightsreserved.一、品牌现状Copyright?2011DENTSUInc.Allrightsreserved.不错的知名度+广泛