EVER-CHANGINGEXPECTATIONSANDTECHNOLOGYINTRIGUEvENTERDigitaldisruptionisreinventingconsumerexpectations.Factorsdrivingthisdisruptioninclude?‘alwayson’connectivity,pervasivesocialmedia,therapidriseofvoicerecognitionandartificialintelligence,andincreasinglyinteractiveuserexperiencesacrosstheentirecusto