颠覆未来:市场变革下的品牌增长模式DisruptiveGrowthFormulainChinaBeautyMarket凯度消费者指数中国快消市场加速,个人护理大放异彩ChinaFMCGmarketacceleratesdrivenbypremiumization;PersonalCareoutperforms.6.96.76.96.64.13.64.75.2购买频次稳定StableFrequency+1.5%-3.2%购物篮缩小SmallerBasket+4.6%持续高端化ContinuousPremiumization2015201620172018国内生产总额及快消品销额增长率GDP&FM