Facebook公司Facebook公司A.WhatWhyHowB.Facebook010203011.FacebookIQPerformanceBranding2.PerformancebrandingandhowitisreinventingmarketingROI202063.ToolboxMarketing:AreBrandandPerformanceMarketingConverging?20192+120202Netflix3BarryEnderwickNetflix*$400Q10a.>$400*(N=863)22.4%27.3%50.3%(N=793)10.6%32.2%57.
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