Britax儿童安全座椅传播策略提案【品牌全案】【社交媒体传播】【品牌策略】【种草带货】2022-3-22105361

BritaxBrandCampaignOnlineCommunicationStrategyTensynChinaConfidential,PreparedbyTensynChinaClientsComments&KeyBriefRecap–上轮提案回顾1.Clientslikestheidea“GiveYouTheBest”for2016BrandCampaign客户喜欢“给你最好的”的概念对于2016品牌活动2.PrefercampaigncreativetonalitygoaffordableLuxury创意角度希望走轻奢风以体现品牌的高端3.Safetyisthekeypriority