2017南航全年整合营销方案SouthernAirlinesintegratedmarketingprogramthroughouttheyear行业的洞察与南航的策略IndustryinsightsandstrategiesforChinaSouthernAirlinesPARTONE行业背景Developmenttrendoftourismindustry01出境游持续火热,2017年或将成为“出境旅游年”20092010201120122013201420154766573970258318981910700120002009201020112012201320142015(单位:万)4