VOLVOTOWERBYACTIVATIONGROUPBACKGROUNDCONCEPTDEVELOPMENTEVENTCREATIVITY&PROGRAMSvenueoperationRECAP项目背景:为VOLVO建立一个体现品牌内涵的、集传播推广、收集潜客、深度体验、助力销售的综合性活动平台。BACKGROUND:TobuildacomprehensiveplatformforVOLVOtoembodybrandconnotation,collectcommunicationandpromotion,collectpotentialcustomers,experiencedeeplyan