竞品360推广案例分析(EsteeLauder/SK-II/CHANEL/LANCOME)雅诗兰黛×王凯雅诗兰黛眼霜X王凯推广案例INTERESTENGAGEMENTPURCHASEEXPERIENCEPRINTMEDIASOCIALMEDIASALESPROMOTIONVIDEOOOHDIGITALROADSHOWCONSUMERACTIVITYX雅诗兰黛×王凯推广费用totalspending:1,201,000totalspending:2,500,020Source:wechatfeedsspendingfromTecent,VerticalspendingfromiResearchR