2017BMWDESTINATIONXKICK-OFFEVENT&HOODTOCOASTACTIVATIONPresentedbyAcrossChinaMarch24th,20172017BMWDestinationXKick-offEvent&HoodToCoastActivationPage2Index.EVENTUNDERSTANDING.|Basics|ObjectiveCREATIVETHINKING.|Concept&Program|CreativeSolutionEVENTMANAGEMENT.|Recommendation|Others231Page301EVENTUNDERS