汽车市场环境严峻,区域转播更加侧重实际效果5186301,0331,4471,5501,7931,9702,1152,4382,472-1001020304050607005001,0001,5002,0002,5003,00020112009201820062007200820102015201220132014201620172007-2018年中国乘用车销量及同比增速(万台)62.2%57.8%53.3%49.3%45.1%29.5%33.8%38.1%42.0%46.0%8.3%8.4%8.6%8.7%8.9%20182019F2020F2021F2022F首购换购增购同比增速乘用车销