2Background项目背景In2019,basedoncategoryinsights,weidentified“Celebration&Gifting”asapotentialspacetofurtherdrivegrowthofthebrand.Jobtobedone项目目标3-Get(Who):GiftBuyers&ReceiversinST&Cmoments,whobelievesthatalcoholicbeverageshelptoenhancetheirST&Cmoments.-Todo(WHAT):Choose1664insteadofotherwine&spiritsas