PRE-ALIGNMENT-29OCTHYPE&HUNGER2/4-10CNYLAUNCH&SUSTAINANNOUNCE&PRE-SALETEASE12/9–12/142/22-ONWARDS12/15–1/302/15–2/21PRImpression:660KPR:1,065KPRImpression:70,000KSocialImpression:16.3milSocialImpression:10milMedia:7,197kMediaImpression:205,681,285Media:38,811kMediaImpression:189,553,493BUILDANTICIPA