AGENDA?THEBRIEF?THETHINKING?CREATIVEIDEA?SUMMARYTHEBRIEFCYNisoneofmostimportantfestivalthatwecouldleverageforbrandcommunication.Inthiscampaign,weaimtodevelopABCcrosscategoryCNYcampaignbasedonCNYrelevantinsightto:?BuildbrandawarenessandbrandrelevancywithCNYfestivaloccasion.?Driveproductdesirethroughd