SheerDrivingPleasureBMWF49RegionalLaunch2016BMWALLNEWX1LAUNCH2016–SOUTHEASTREGIONPROPOSAL.Management010203Concept&CreativesolutionUnderstandingsBasicsObjectiveConceptCreativeSolutionOnsiteManagementTeamStructure1.UnderstandingsBasicsObjective|Chapter1UnderstandingsBasics/ObjectiveBMWALLNEWX1LAUNCH:D