SiemensDWMarketingActivityZYY/SE-MATargetAudienceINOInnovatorsRule-breakers?Challengesconventionsandnorms?Verycreative,innovative,seeschances,opportunities?Positive,happydisposition?Expressive,attentionseeking?Lookfornewtechnology?VerystrongfashionorientationPMXProgressiveMaximalists?Fun-seeking?Cre