MERRYCHRISTMAS!______&_________HAPPYNEWYEAR整体策略活动内容费用分解OverallstrategyCostdecompositionActivecontentNewyear新年Christmas圣诞SilentNight平安夜序号级次活动内容客群12月1月场地费用(万元)21222324252627282930311五六日一二三四五六日一二1主花雪浪漫钟声起全客层√√中庭2主摩登不眠夜年轻客群√√全场5辅精灵手工坊(异业)全客层√√√中庭6辅圣诞老人屋(PR+SP)全客层√√√√√√中庭7辅声音邮局告白计划全客层√√√√√√中庭8辅时尚走秀(异业)全客