GUMMILAUNCHSTRATEGY&CREATIVEPRESENTATION12.13|PreparedbyDDBGZAGENDAUNDERSTANDINGYOURBRIEFTOUSIDENTIFYTHECOMMSTARGETUNDERSTANDINGOURTARGETAUIDENCESSORTOUTTHEPRODUCTUSPOURSTRATEGICTHINKINGSTRATEGICANDCREATIVEDIRECTIONSCREATIVEDISCUSSIONUNDERSTANDINGYOURBRIEFTOUS梳理简报BUSINESSBACKGROUND&OBJECTIVESkittles