DS全系车型款上市収布会及传播方案8.14ITRAXDSMODELSRELEASECONFERENCEANDCOMMUNICATIONPLAN8.14ITRAX目录|CONTENTPARTA:背景分析PARTB:传播策略PARTC:执行觃划4CONTENTPARTA:BackgroundanalysisPARTB:CommunicationstrategyPARTC:Executionplan5背景分析PARTA6Backgroundanalysis通过DS全系车型款上市发布会及传播促进终端销量提升品牉声量本案目的7MakeuseofDSmodelsreleaseconferenceandco