联想乐檬K3Note上市暨乐檬品牌发布整合方案汇报2015.3.102013LENOVOconfidential.Allrightsreserved.1目录TABLEOFCONTENTSPart1:客观环境分析Part2:乐檬品牌怎么做Part3:乐檬K3Note上市推广方案Part4:需求2013LENOVOconfidential.Allrightsreserved.1.我们面对的市场环境2013LENOVOconfidential.Allrightsreserved.抄袭,抹黑、互掐,国产手机竟品陷入一片恶性竞争的恶俗风气,市场竞争已偏离正轨,乌烟瘴气2013LENOVOconfiden