COGI618INTERNETLIVESHOWBACKGROUND6182017618618INTERNETLIVESHOWOBJECTIVESCONCLUSION1.2.3.4.…INTERNETLIVESHOWPUBLICITYPLANNINGPREHEATINGPUBLICITY01/0203INTERNETLIVESHOWPALN010203040504LONGTAILPROMOTION01020304INTERNETLIVESHOWPREHEATINGPUBLICITY01/01-101-2618301-36107520-61001INTERNETLIVESHOWPREHEATING