BREATHTAKINGDesignStrategy2008.08.04ARNELLGROUPWORKINPROGRESS2008.08.04A.BREAKINGTHECODEFORINNOVATIONFromConventiontoInnovationBREATHTAKINGTrajectoryofInnovationCONVENTIONDNAINNOVATIONFUTURED.Continuedinvestmentprovidesuswithaclearresourceforreinvention.CONVENTIONDNAINNOVATIONFUTUREC.Theinvestmentin