9June2020Confidential|?KONECorporation1通力电梯市场策略规划MarketstrategyplanningonKONEContents背景分析BackgroundAnalysis策略解读StrategyInterpretation市场策略MarketingStrategy媒介策略MediaStrategy背景分析MARKETANALYSISPARTONE一、电梯市场环境Elevatormarketenvironment二、竞争对手分析Competitoranalysis三、客户调研分析Customerresearchanalysis一个目前趋于稳定的电梯市场