6月,2019女足世界杯即将在法国举办,为此耐克发布了“Just Do It”系列的新广告片“Dream with us”,将目光聚焦在了美国国家女子足球队上。这支队伍因为此前状告了美国足协“制度化的性别歧视”,要求与男子国家足球队同酬,而备受瞩目。
作为奥斯卡颁奖典礼上广告短片《Dream Carzier》的一个延续,短片依然以女性为第一视角,由奥斯卡最佳女配角维奥拉·戴维斯(Viola Davis)负责旁白,讲述在成为冠军前那些女子运动员们的梦想。
短片最后,业余和职业女性运动员们(包括体操运动员Gabby Douglas,篮球运动员Sue Bird和Elena Delle Donne,滑板运动员Lacey Baker,短跑运动员Scout Bassett等)纷纷从各地赶来,为即将参与女子世界杯的美国国家女子队队员们助威。
what is your dream doing? champion chips? 那是高线。
do you want to be a bigger athlete and the window ones, or do you want to be the first girl to play for the youngest? can you be the generation that ends gender inequality, or will you show the champions in your sport can also look like you? maybe your dream is in the first thirteen year old go pro over the push of sport to accept everyone, just as they are. at the crazy scream of all, he is one that started million more.